NewFire Media’s agency relationship with Google’s InviteMedia enables marketers to produce results with display advertising. Combining our expertise in the field and utilizing BidManager, the first universal buying platform for online display media, we provide you the ability to access, optimize and execute effective online advertising across a vast amount of the internet – over 95% reach of quality inventory within the biddable display ad exchanges. (Read this post to learn more about our relationship with InviteMedia – now a part of Google).
Real Time Bidding
You can efficiently bid at the individual impression level through Real Time Bidding. NewFire provides access to RTB inventory across all of the major Ad Exchanges. These Ad Exchanges represent an unprecedented opportunity to “open the floodgates” for scale and performance for advertisers. With NewFire, you can automatically buy from multiple Ad Exchanges in real-time, all through the same interface and without the mark-up in price often charged by Ad Networks and conventional agencies.
One Versatile Platform
It is your choice. You can serve all of your ads through BidManager platform OR continue to use your previous ad server through our third party tracking integration. You can create audience segments and target ads to these segments. It is easy to expand your audience through third party data relationships. You can use Bid Manager’s built-in real-time optimization system to maximize performance. We will work with you, using our in-house platform and managed services teams, to create your best strategy.
The Amazing Power of Remarketing
The concept of Remarketing is simple: advertise directly to people that are interested in your products or services. By targeting people that have already visited your site or shown interest in your products or services you can not only increase their exposure to your brand but also increase their likelihood of conversion. NewFire offers strategic guidance to power Remarketing for marketers and the most advanced display platform to deliver it!
Reporting and Insights
Real-time reporting allows you to track campaign performance based on conversions, delivery, performance, true profit and ROI (including third party costs). NewFire will break down reports by an arbitrary number of dimensions Exchanges, Domains, URL, Publisher, Frequency , Geography, Creative , Time of Day, Cookie, Pixel Data and Custom Time Ranges. Our transparent pricing model and this granular approach to reporting allows NewFire to deliver insights into costs and performance that have previously been unavailable.