Warn the fellow members of your Facebooking Party of these vigilantes and tag any Rogues you come across.  Should you choose to roll the dice and take on the task, be sure to brace yourself for an attack of opportunity.

Special thanks to the great artists of TSR!

Previously known as the Google Content Network, the Google Display Network is a collection of websites that have partnered with Google, YouTube and other Google properties that display AdWords ads.  These ads can be standard text ads, banners or even videos and animated flash banners.  They can use the same keyword targeting methods available to Google AdWords or can target a specific audience you want to reach.

Under NewFire’s direction, TaxSlayer moved a portion of their overall Paid Search budget into the Google Display Network using the same creative graphics and banners that were used in the Display Advertising (banner advertising) campaigns.  The Google Display Network performed better than expected, sending thousands of users to the TaxSlayer.com site to complete their taxes.  The combination of visual ads and the power of Google’s AdWords keyword tools, makes the Google Display Network an extremely effective marketing resource.

Recently, a Google representative contacted TaxSlayer.com to discuss the high-level of success they were having on the Display Network and became interested in featuring them on a new Google success story website.  TaxSlayer.com shared the good news with NewFire and now we are anxiously awaiting the final story that should be appearing on the new Google site soon.  We will be sharing the spotlight with national brands like Carnival Cruise Lines, Match.com, Hawaiian Airlines and many more.  Stay tuned for updates!

Through training and consulting, NewFire has enabled TGIFriday’s Augusta to leverage Facebook fans to share information on their fan page to increase foot traffic to the restaurant. By understanding Facebook and Google analytics, restaurant staff and managers focus on content their customers want, rather than guessing at what may be successful.

Check out the TGIFriday’s Augusta website and contact us today and begin to develop your own content strategy.

By using a blended strategy of re-marketing, behavioral targeting, keyword analysis and budget management, NewFire worked alongside TaxSlayer.com to create a strong net of advertising solutions that captured and converted customers. We developed a diverse collection of display creatives and banners that allowed us to see which ads had the most impact, while using behavioral targeting techniques to reach potential customers through additional advertising.

An Example of a TaxSlayer.com Banner Ad

NewFire uses the best cross-exchange, real-time bidding platform available, BidManager (offered through Invite Media) to provide display advertising to virtually the entire internet. By allowing TaxSlayer.com to purchase ads directly and see what they are truly paying for impressions, they were able to ramp up and down to suit the rapidly changing tax season with coinciding campaigns. NewFire provided a variety of creative options for banner designs as well as using existing marketing materials provided by TaxSlayer.

ClickEquations is the Paid Search Management platform used by NewFire Media. This world-class platform enables us to control CPA and enhance search campaigns to accomplish out client’s goals. ClickEquations’ unique algorithms and reporting tools are second-to-none and allow NewFire to offer our client’s insights and engagement in the process like never before.

In addition to the social media platforms, NewFire created and maintained a secondary “blog” style site to provide critical product information, quickly post information or address industry concerns for Healthé Trim.

“Newfire has become an important part of our team, delivering both cutting edge display and social platforms as well as a strong personal commitment to our business.” Joe Ferguson, VP Healthy Life Sciences

facebook.com/healthetrim
healthytrimcoach.com (blog)
healthetrim.com
@healthytrim (Twitter)

New Fire provides sessions that cover social media basics, Facebook training, Twitter usage, YouTube development and more to the agents and the marketing department of Augusta’s largest CENTURY 21 agency. Teaching local representatives to take advantage of corporate resources and turning buyers and sellers into advocates is one of the key goals of New Fire’s training program.

Whether viewing the new CENTURY 21 website or checking out an agent’s personal Facebook page, CENTURY 21 Larry Miller Realty has taken what they have learned from New Fire and put it to use on a daily basis.

Contact us to setup a training session for you group or business.

Just how big is this Social Media thing?

If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India.

80% of companies use social media for recruitment; % of these using LinkedIn 95%.

There are over 200,000,000 blogs.

78% of consumers trust peer recommendations.

Only 14% trust advertisements.

Over 50% of the world’s population is under 30-years-old. 96% of them have joined a social network.

How do I get started?

If you want to understand the concepts and tools behind Social Media – then get involved in the conversation that is happening online – today. Utilize the available tools and applications to participate in the open community. Once engaged, you can thrive by connecting to other sites, resources and people. The actual form of interaction can be as simple as sharing your comments/opinions, pictures, videos, completing a survey, or asking you to vote on an particular topic. It is the simple act of sharing and exchanging information that is called Social Media.

What do you want to say? Who are you listening to? Why would you like to connect? How do you define Social Media?

Let us know what you think or call us today to learn more about how you, your company or organization can harness the power of Social Media.

NewFire Media is an power-user for InviteMedia, the provider of the first universal buying platform for display media, Bid Manager. Through this partnership, NewFire allows our clients to automatically buy display advertising from multiple ad exchanges in real-time, all through the same interface. Bid Manager’s built-in, real-time optimization system maximizes performance and has created explosive growth for our clients.

And here is some even better news: InviteMedia is now a part of Google. Read more about it on the Google Blog.

NewFire empowers our clients to use the latest remarketing strategies in display advertising to create an effective net, maximizing every marketing dollar. Rather than pay massive Ad Network markups, you can pay the actual media costs for your display advertising.

Call us today or email Jeremy at jeremymace@newfiremedia.com for more information.

Read this post to learn more about our relationship with InviteMedia (now a part of Google).

What is Online Advertising?

Online advertising is promotion that uses the Internet and World Wide Web for the purpose of delivering marketing messages to achieve your company’s objectives. Examples of online advertising include:

• Paid Search (Contextual Ads on Search Engines)
• Display Advertising(Banner Ads, Rich Media Ads)
• Social Network Advertising
• Email Marketing

A New Kind of Ad Agency

Rather than ask you for your entire advertising budget like old agencies, we help you develop a plan for online advertising that allows you to see what you are actually paying per impression, click or action. By working with InviteMedia, we have the ability to use BidManager, the world’s first universal buying platform for display (or online) advertising. Through BidManager we help you develop a strategy that gives you real-time feedback on what you are paying for online advertising and allows you to quickly make changes to your plan.

With NewFire, you can automatically buy from multiple Ad Exchanges in real-time, all through the same interface and without the mark-up in price often charged by Ad Networks and conventional agencies. 
You can use Bid Manager’s built-in real-time optimization system to maximize performance. We will work with you, using our in-house platform and managed services teams, to create your best strategy.

Why do we say that? People are looking for emotional connections that resonate. The best way to deliver those connections is through compelling content. By focusing on Social Media and Web Development, NewFire places an emphasis on a robust content strategy. We use a stable of experts to produce the desired materials and results. Adobe Certified Experts create beautiful, user-friendly interface graphics while professional writers create thought-provoking copy. Information architects organize experiences and keyword experts influence search engine marketing usage.

We can help you define your communication and messaging goals through strategic planning. This saves time and money by developing what you want to say and who to say it to first, rather than building expensive websites, platforms and literature that may not accomplish your goals. NewFire helps you do a content audit of all your existing articles, bios, images, videos, press releases, etc. Then we help you sift through, separating the good from the bad. We create content that educates your clients and customers, in order for them to make informed decisions and trust you with their business.