We offer digital agency services that include display advertising, robust remarketing campaigns, social web advertising and paid search management. By being a featured agency with Google’s Invite Media, the provider of the first universal buying platform for online display media, we provide clients the ability to access, optimize and execute effective online advertising across a vast amount of the internet.
Read this post to learn more about our relationship with InviteMedia (now a part of Google).
What is Online Advertising?
Online advertising is promotion that uses the Internet and World Wide Web for the purpose of delivering marketing messages to achieve your company’s objectives. Examples of online advertising include:
- Paid Search (Contextual Ads on Search Engines)
- Display Advertising(Banner Ads, Rich Media Ads)
- Social Network Advertising
- Email Marketing
A New Kind of Ad Agency
Rather than ask you for your entire advertising budget like old agencies, we help you develop a plan for online advertising that allows you to see what you are actually paying per impression, click or action. By working with InviteMedia, we have the ability to use BidManager, the world’s first universal buying platform for display (or online) advertising. Through BidManager we help you develop a strategy that gives you real-time feedback on what you are paying for online advertising and allows you to quickly make changes to your plan.
With NewFire, you can automatically buy from multiple Ad Exchanges in real-time, all through the same interface and without the mark-up in price often charged by Ad Networks and conventional agencies. You can use Bid Manager’s built-in real-time optimization system to maximize performance. We will work with you, using our in-house platform and managed services teams, to create your best strategy.
